July 18, 2018


Continuing Nelson Mandela's legacy of bringing positive change to the underprivileged, history is being made on July 18th with the launch of ‘Anandi Eco +’ sanitary napkins, one of the world’s first 100% compostable and affordable female hygiene products to be manufactured and provide living wage opportunities in rural communities.

Statistics show that as many as 9 out of 10 women in Africa do not have access to sanitary products.  As a result of the lack of access to this basic sanitary necessity, many young women from impoverished communities miss school days each month or even drop out of school, putting them at severe disadvantages in improving their lives. 

In celebration on Madiba’s 100th birth anniversary, the Miss World Organization is backing and endorsing the effort through its ‘Beauty with Purpose’ initiative, along with a consortium of Mvezo social entrepreneurs, including Cintron.

The official launch kicks off with a pre-event announcement as part of the Nelson Mandela Centenary Commemorations July 16th at the historic Liliesleaf “A Place of Liberation” in Rivonia.

The sanitary napkin manufacturing machine and raw materials have been acquired by globally acclaimed Indian innovator, Aaakar Innovations, by The Tsiko Barberry Foundation. Based in Johannesburg, the foundation supports vital social women causes. Tsiko Barberry also partners with Cintron to introduce premium beverage products in South Africa.

This initiative has designs to change the lives of underprivileged women in South Africa, as it has done in India. Plans are in the works to expand the initiative across the globe.

Miss World Chairperson Mrs. Julia Morley, Miss World 2017 Manushi Chhillar, Miss World 2016 Stephanie Del Valle and South Africa’s own Miss World 2014 Rolene Strauss will be among the dignitaries involved in the launch.

Miss World has thrown its support behind the initiative because each year it confers a unique ‘Beauty with Purpose’ title on a contestant whose project is chosen based on her purpose to create awareness and find a solution to a critical global challenge.

Miss World 2017 Manushi Chhillar also won the ‘Beauty with Purpose’ title and her project focused on female hygiene and health.

Miss World began the Epic Humanitarian World Tour in India and picked Aakar Innovations because after 10 years of rigorous research and development, Aakar Innovations came up with the machine and the raw materials that enabled the manufacture of 100% compostable sanitary napkins. No plastics or chemicals are used in the manufacturing process and as a result, they not only support affordable female health and hygiene for lower-income women and girls but are environmentally friendly. In addition, each manufacturing unit offers employment opportunities providing living wages for those in rural locations. Unskilled workers can be trained and easily learn to operate the machines.

Aakar through a sister non-profit company also runs programs to train children, social workers and trainers to provide education regarding female hygiene and health awareness through schools, NGOs, self-help groups, corporate social responsibility initiatives and government-sponsored programs.

During the special pre-event that leads up to Madiba’s Centenary Celebration in Mveso on July 18th, the good Samaritans behind the product will also share staggering physiological and psychological women health statistics, as well as how this technology has the potential to change the socio-economic circumstances of women locally and across the globe.

As a fitting tribute to the liberation and the empowerment of the people of South Africa, particularly women, global premium revitalizing beverage, Cintron, has chosen to start its global consumer launch in South Africa. Cintron has been brought to South Africa by The Tsiko Barberry Foundation, the brainchild of South African entrepreneurs, Dr. Kinesh Pather and Anand Moodliar, joined by their Los Angeles based media-turned-social entrepreneur partner Munish Gupta.

As a consortium of social entrepreneurs committed to Human Social Responsibility, it has been agreed that a portion of Cintron sales proceeds will be allocated to working with the Miss World Organization’s ‘Beauty with Purpose’ program and with social innovators like Aaakar Innovations, supporting vital women’s social causes.

The Tsiko Barberry Foundation, working with Cintron and its stakeholders, and in collaboration with the Miss World Organization and Akaar, will be introducing the machines and bringing in the raw materials to manufacture ‘Anandi Eco +’ pads locally at affordable rates and accessible through a wide distribution network.

Akaar’s continuous research and development focuses on innovations not only on the machine to improve the quality of pads but also on working with locally available agricultural and plant waste materials to convert them to absorbent pulp used as a base for manufacturing the pads.

“By manufacturing globally standardized yet affordable and environmental friendly sanitary pads, we will be upholding our collective values of empowering women and changing lives for the better, through the sales of the Cintron beverages that are skewed to women. The exceptional support and endorsement from Miss World Organization and the relationship with Akaar is a natural fit,” says Mr. Anand Moodliar, Co-Founder of The Tsiko Barberry Foundation, South Africa.

Cintron sale proceeds, any minimal profits generated from the sale of Anandi pads and contributions from the CSI initiatives of its stakeholders will be utilized by The Tsiko Barberry Foundation to set up more such sustainable livelihood generating units in South Africa.

“Anandi will not only help empower disadvantaged rural communities by giving them access to sanitary pads at an affordable price, it will also enable women entrepreneurs to earn a liveable ware income as well,” says Mr. Jaydeep Mandal, MD, and founder of Aakar Innovation.

“Only technology-led innovation can overcome global challenges. I have been focused on bringing validated technology and innovation from India to Africa for socio-economic impact development. When I discovered Aakar and witnessed how combined with Mrs. Morley’s amazing commitment through Miss World’s ‘Beauty with Purpose’ made such an impact in India, I was excited to bring them together with my friends Kinesh and Anand of the Tsiko Barberry Foundation”, said Munish Gupta, adding there couldn’t have been a better moment than Madiba’s 100th birth anniversary to launch this great movement.

“Menstrual hygiene and health is a fundamental right and we take delight in driving South Africa forward with this revolutionary technology and in honouring the legacy of Mandela by being the change we want to see in the world,” said Anand Moodliar.